Europe's TV landscape is evolving rapidly. It's in every stakeholder's interest to collaborate on key issues such as standardisation and measurement, writes Project X Initiative's Jon Watts.
The introduction of a clipping and sharing feature looks to capture a larger share of the social media conversation that has sprung up around the fandom of Netflix shows.
Ad and subscription revenue for Google's video platform during the past 12 months exceeded $50bn for the first time, parent company Alphabet revealed in its Q3 earnings report.
A recent panel revealed key insights about how advertisers and broadcasters have made significant changes over recent years to make the most of digital tools and measurement.
AND FINALLY...
Connected TV and distribution updates from around the world
Roku surpassed $1bn in net revenue in Q3, with its Platform revenue up 15% year on year to $908m. Streaming hours on The Roku Channel grew 80%. In its letter to shareholders, Roku said it will not longer report quarterly updates on the number of streaming households (and by extension average revenue per user) beginning Q1 2025. (Roku)
Adform has expanded its partnership with Happydemics to integrate its brand-lift analytics and insights, such as purchase intent and ad recall rate, to enable advertisers to better evaluate channels' combined effectiveness, such as the interplay between CTV and DOOH. (Adform)
Netflix and Universal Filmed Entertainment Group have renewed their licensing agreement for animated movies, including those from Illumination and DreamWorks Animation, and in the future will add US rights to live-action films from both Universal Pictures and Focus Features. (Netflix)
Samsung has released user data on Samsung TV Plus for the first time, disclosing that the FAST service now has 88m monthly active users globally and is the number one app on Samsung TVs in the US. (Samsung)
Digital media network Little Dot Studios has promoted Tim Beecroft to head of agency sales, ANZ, and appointed Clare Rees as NSW sales director at its Australia office. (Little Dot Studios)
Supply-side platforms including Criteo Commerce Grid, Equativ, FreeWheel, Google Ad Manager, Magnite, Microsoft Monetize and PubMatic have integrated European Unified ID, The Trade Desk's open-source identity solution, into their offering. (The Trade Desk)
Adtech platform Kargo has partnered Samba TV to enable advertisers to target, measure and optimise reach and frequency across mobile and CTV with greater precision. (Samba TV)
TV software platform Innovid has announced that LG Ad Solutions has joined its Harmony initiative to optimise advertising at the infrastructure level. Other Harmony partners include Assembly, Roku and Vizio. (Business Wire)
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