Best Use of 1st Party or 3rd Party Data

This award recognises best-in-class use of behavioural data, either in isolation or in combination with other data sets, to display innovation and uncover insights that have informed and significantly improved media and/or advertising.

Submission requirements

Challenge (300 words)
What was the overall objective and why was the use of 1st/3rd party data the obvious solution?

Approach and Execution (500 words)
Explain the approach used and the challenges that were overcome in delivering the brief. Identify some of the hurdles that had to be faced. Describe the steps taken to deliver the solution.

Results (500 words)
Describe the results of the approach and show how the use of 1st/3rd party data contributed to the results. Use supporting evidence to show how the project met its objectives.

Elevator pitch (280 characters)
Sum up and market your entry.

How to enter

Download the submission document below, complete all fields and email to researchawards@uk.adwanted.com.

Please note entries will not be accepted after the closing deadline and you will not be able to edit your entry once submitted.

Upon receipt of the submission, you will receive a confirmation email from one of the team. Payment details will be within this email, and you can either arrange to pay by credit card or by invoice.

Entry price: £249 (2 Sept - 9 Oct 2024)

Late entry price: £299 (10 - 16 Oct 2024)

Adwanted Media Research Awards categories

The 2025 Adwanted Media Research Awards has 16 categories that you can enter.
View the full list on the website.