Best Use of 1st Party or 3rd Party Data

This award recognises best-in-class use of behavioural data, either in isolation or in combination with other data sets, to display innovation and uncover insights that have informed and significantly improved media and/or advertising.

Submission criteria

Challenge (300 words)
What was the overall objective and why was the use of 1^st/3^rd party data the obvious solution?

Approach and Execution (500 words)
Explain the approach used and the challenges that were overcome in delivering the brief. Identify some of the hurdles that had to be faced. Describe the steps taken to deliver the solution.

Results (500 words)
Describe the results of the approach and show how the use of 1^st/3^rd party data contributed to the results. Use supporting evidence to show how the project met its objectives.

Elevator pitch (280 characters)
Sum up and market your entry.

Submission prices

Early entry price: £265 (1 Sept - 1 Oct 2025)

Late entry price: £320 (2 - 10 Oct 2025)

Submission process

Step 1

Download the submission document below and fill out all the fields, keeping to the stated word or character counts.

Please note entries will not be accepted after the closing deadline and you will not be able to edit your entry once submitted.

Step 2

Submit your entry through the submission portal link below; you will need to register and then submit.

Payment is taken in the portal. Preferred payment is via credit card; a confirmation and receipt of submission will be sent to you once safely received. If you need to pay via an invoice, please select "Bank/Wire Transfer" option on the payment page and an invoice can be sent through to you.