Adrian Edwards Award for Best Use of Datasets

In a tribute to the late Adrian Edwards of TechEdge, this category has been renamed in his honour, to The Adrian Edwards award for Best Use of Datasets. Money raised from entry fees for this award will go to bibic, a charity that delivers therapeutic programmes to children and young adults and is based near where Edwards lived in Taunton, Somerset. In addition, the company with the winning entry will receive a £2,000 bursary from Barb to be used for training purposes to develop the next generation of research leaders.

Media researchers are constantly challenged with drawing insights and driving business decisions using a vast range of data sources. This award is dedicated to the most innovative and best use of a combination of data sets to meet a business challenge. This can cover ‘Big data’, server data, user databases, client databases, return path data or sales data, fusions between them or hybrid approaches. The data could be used exclusively to deliver insight or integrated with survey research. The emphasis should be on the methods used to bring the sources together to produce insights and on the value delivered as a result.

Submission criteria

Challenge (300 words)
What was the challenge that the project had to meet, or the opportunity it sought to realise? What was the mission?

Approach and Execution (500 words)
Explain the approach and methodology used - what specific skills, technology and solutions were needed to use or combine the data sets?

Results (500 words)
Describe the results of your approach, with supporting evidence demonstrating how the project met its objectives.

Elevator pitch (280 characters)
Sum up and market your entry.

Submission prices

Early entry price: £265 (1 Sept - 1 Oct 2025)

Late entry price: £320 (2 - 10 Oct 2025)

Submission process

Step 1

Download the submission document below and fill out all the fields, keeping to the stated word or character counts.

Please note entries will not be accepted after the closing deadline and you will not be able to edit your entry once submitted.

Step 2

Submit your entry through the submission portal link below; you will need to register and then submit.

Payment is taken in the portal. Preferred payment is via credit card; a confirmation and receipt of submission will be sent to you once safely received. If you need to pay via an invoice, please select "Bank/Wire Transfer" option on the payment page and an invoice can be sent through to you.