Word-count matters in audio

A Colourtext/Audiotrack whitepaper

Colourtext - the audience research experts - have taken  data from both Radiogauge and our own Audiotrack system, and analysed over 10,000 campaigns between 2019 and 2021.

With this never-before-seen dataset, they have written one of the most comprehensive whitepapers on audio creative trends and performance insights ever produced.

Download now for:

  • The impact of word count on effectiveness
  • Brand analysis
  • Call-to-action usage
  • And much, much more...


Colourtext Whitepaper Image

Download your free report



Audiotrack is the UK’s premier system for commercial audio delivery, with over two third’s market share.

Fully integrated with the J-ET database, Audiotrack provides a full audit trail, technical quality control checks and an intuitive dashboard.



Colourtext is a unique audience research and consumer insights company. We have deep expertise in market segmentation, advertising effectiveness, data analytics and survey design.