Word-count matters in audio

A Colourtext/Audiotrack whitepaper

Colourtext - the audience research experts - have taken  data from both Radiogauge and our own Audiotrack system, and analysed over 10,000 campaigns between 2019 and 2021.

With this never-before-seen dataset, they have written one of the most comprehensive whitepapers on audio creative trends and performance insights ever produced.

Download now for:

  • The impact of word count on effectiveness
  • Brand analysis
  • Call-to-action usage
  • And much, much more...

 

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Audiotrack is the UK’s premier system for commercial audio delivery, with over two third’s market share.

Fully integrated with the J-ET database, Audiotrack provides a full audit trail, technical quality control checks and an intuitive dashboard.

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Colourtext is a unique audience research and consumer insights company. We have deep expertise in market segmentation, advertising effectiveness, data analytics and survey design.