We’re coming to the end of a glorious week of sunshine and positive industry vibes in the UK, and I hope you enjoy some of our most-read articles before you (hopefully) can have a stress-free Friday.
I’m in a particularly positive mood, having spent yesterday afternoon interviewing a senior industry figure for an upcoming profile. It’s such a privilege to have a job in which you can really spend time getting to know people and ask questions about their lives and their business.
In the meantime, please do contact me if you have suggestions for who The Media Leader should interview as we look to feature more written profile pieces, in addition to shorter podcast and video interviews that tend to focus on interesting topics.
Omar Oakes is editor-in-chief of The Media Leader and leads on our TV coverage.
One of the things I've focused on since joining The Media Leader is showcasing media's creativity (aside: hit me up if you have suggestions). So Simon Redican's opinion piece hit on a subject close to my heart.
Where have all the classic ads gone? Simon has some interesting thoughts. Plus, it's a great excuse to rewatch Cadbury's ever-joyous "Gorilla"…
In our march towards greater targeting and fragmentation, we've forgotten how to make famous ad campaigns. But this isn't a plea for a return to the past, writes consultant Simon Redican.
We must bridge the SEG knowledge gap to ensure our strategies are built on a solid understanding of audiences and create robust trading systems to support this, argues Barb insight chief Doug Whelpdale.
Born from an idea crafted on a stained napkin, Electric Glue co-founder Simon Orpin reflects on media firsts, trusting clients, Ziggy Stardust and more as the agency turns 10.
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